Kimpton Hotels and Restaurants celebrates 30 years of care

April 1st marked the big 3-0 for Kimpton Hotels and Restaurants.  The San Francisco-based collection of unique restaurants and hotels, known for gold fish and hula hoops for guests in their rooms, is celebrating 30 years of hospitality with a number of birthday-themed promotions, perks and events throughout the month of April.

Kimpton’s WRITE Here, RIGHT Now contest invites Kimpton Facebook fans to tell their favorite birthday memory in a poem, haiku, sonnet or rhyme, along with a photo. The top 30 submissions, selected by Facebook fans and a panel of judges will win a one-night stay at any Kimpton hotel.  Contestants will get bonus points if they are able to write the story in 30 words or less, in honor of its 30 years of care.  The contest will run from April 1- April 30, and is sure to create a buzz around the boutique hotel and chef-driven restaurant chain.

Guests at Kimpton were invited to toast the brand’s 30 year anniversaryon April 1st by extending its signature wine hour for a 2 hour celebration complete with complimentary cupcakes and special wine selections.

The chain is also offering a complimentary extra 30 minutes added to a 50 minute in-room massage throughout the month of April.  Guests are invited to cash in on this perk by mentioning the codename “30th Birthday”

when booking their massage.

Further, to encourage travelers to indulge in KimtonStyle, from April 1-14,Kimpton offered a 30% discount on all purchases.

Would you want to participate in Kimpton’s 30th birthday celebration?

Do you think this campaign will generate ROI for the company?